Tag Archives: Social media marketing

Asking The Right Way

The Business Process Management Life-Cycle

I’ve been at this blogging thing going on three years now.  I know – you’d think I’d run out of things to say but there are an awful lot of random thoughts bouncing around my head.  Besides, lots of folks are really helpful about suggesting topics when I feel as if I’m running out of ideas (and you should feel free to do so).

Hopefully because I’m interesting but maybe because I’ve been at it a while, some of the folks suggesting topics are paid to do so.  That’s right – PR folks who want me to write about a book their client has written or some great new product they’ve released.  I got three of these yesterday (a typical day) and what was great is that one of them actually asked the right way. Continue reading

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Filed under digital media, Helpful Hints

Plan? I’m Wide Open

There’s a scene at the end of The In-Laws (the original, not the awful remake of a few years ago) when Sheldon and Vince are up against a wall facing a firing squad.  Shelly asks Vince for the plan – how are they going to escape?  Vince replies “Plan?  There is no plan.  I’m wide open” and it dawns on Shelly that they’re going to be shot.

That quote has stayed with me over the years because I can’t believe how often it’s appropriate in business.  The latest instance of this came just last week based on a survey by Digital Brand Expressions on corporations‘ use of social media. Continue reading

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