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For today’s Foodie Friday Fun post I want to talk about what the food court tells us about media. I know – exactly what you were thinking about yourself. But there really is an analogy in there.
I’m sure you’ve wandered around the mall and as you get to the food court you’ve had folks come up to you with samples of food. Maybe you had the same experience at the supermarket or Costco. Sampling isn’t exactly a new strategy, even in media. Movies have been giving away samples – the “coming attractions” – for as long as I can remember. So what’s different and why is it important? Continue reading
Consult Keith 