Have you seen the new ad campaign from Nissan? You can find the videos on YouTube and a Facebook page is home base – check it out. What I like most about it is that it asks a very simple question and does it in a way that I think makes an excellent business point with which to start the week.
The campaign raises the question “What if everything ran on gasoline?” The absurdity of the things depicted in the videos (I like the gas-powered alarm clock myself) gets you thinking about your assumptions. This, as you know if you’re a regular here, is one of my favorite themes. Why do cars have to run on gasoline? Why do we do the things we do in business (or our own lives for that matter) as we’ve always done them?
This is going to be a brief post to start the week but that single question – why do we do things as we always have – is probably the most important one each of us can ask on a regular basis. Challenging assumptions has always been the catalyst to big advances – man can’t fly, there’s no cure for polio, etc. Hopefully that’s what we’re going to continue to do together in this space.
Consult Keith 