Tag Archives: politics

Doing The Accounting

Once in a while, someone will ask “How did we do?”  In one of my past lives, one would hear responses like “the media plan delivered X number of GRP’s at Y CPM ” but rarely about how it impacted sales.  There seemed to be a disconnect between the spreadsheet on the Media Director’s desk at the agency and the one on the Chief Revenue Officer’s desk at the client.  Every so often, a forward-thinking client would try to get everyone in the media and marketing chain to be accountable, but the fact that so much of the media world was estimates – ratings, attention levels, commercial effectiveness – it was almost impossible to say if a pop in sales was due to fabulous creative, brilliant media strategy, or just dumb luck. Continue reading

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Filed under Consulting, Reality checks, Thinking Aloud

Repeat After Me

Chief Justice John G...
Image by Getty Images via Daylife

President Obama took his oath of office for a second time yesterday.  We won’t debate whether he needed to or not but, as usual, we will discuss the business lesson we can learn from his having done so.  Confused yet?  Read on! Continue reading

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Rachel and Pat

I enjoy watching Rachel Maddow and Pat Buchanan.  Their segments together on MSNBC are interesting to me (and even to Fox News, apparently) because they are  as far apart as two people can be but are able to have a discussion about the issues without engaging in personal attacks.   Unfortunately, this is not common (any more) either in politics or in business.

How do you behave in business? Is everyone who disagrees written off as a jerk or do you listen to what they’re saying and weigh it against your position? They may be wrong about the facts – you can correct them. You may disagree with their interpretation of the facts – you can show them there is another way to think about them.  I’ve had people explain to me in excruciating detail how their way is the ONLY way to think about something  and get our business to someplace  we both want to go.  I’ll often ask them to pretend we are driving to that place and a bridge has fallen en route – what’s the other way?

Then it gets tricky – one of you is going to have to agree to try it the other person’s way. If your way is the agreed-upon solution and you fail, you need to do a couple of things:

  • Figure out why
  • Change your thinking
  • Reach out to the other person and compliment them on their excellent thinking (well, it WAS better than yours this time!)
  • File the entire incident under “learning experience” and move on.

If you are right, you need to do a couple of things:

  • Do a silent victory dance when you’re alone
  • Reinforce the good parts of your thinking and think about that parts that may not have been spot on
  • Leave the other person alone unless you’re into getting beaten up and want a reputation as an “I told you so” jerk
  • File the entire incident under “learning experience” and move on.

The key was what Pat and Rachel were doing – an intelligent exchange of ideas expressed in an honest and open way and received in the same manner.  Run things this way and you won’t always win but the business will and, over time, you’ll be surprised how often you all end up on the same page.

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