Celebrity endorsement has taken center stage with all that’s going on in Tiger’s world these days. When you use a celebrity (or a sports league for that matter) in your marketing, what you’re really doing is borrowing brand equity. That’s why I find what this article points to as so confusing: why would anyone in the right mind want to associate themselves with this train-wreck? Continue reading
Tag Archives: Paris Hilton
Third Base
A little bit of snark to start our week, I’m afraid. One thing that continues to amaze me is the absolute vacuousness of much of the programming with which my daughters and their friends spend their time. I get the entire economics thing (Hey! I grew up in the TV business!) and so I have nothing at all against reality programming and even watch some of it. But aren’t some of these folks’ 15 minutes more than up? Continue reading
Filed under Helpful Hints, Huh?, Reality checks, Thinking Aloud
Consult Keith 