If you’ve spent any time around ad agencies and/or media sales people, inevitably the subject of process automation comes up. Many agencies are living in fear of Google on a lot of levels, in part because the big guys don’t do search and search’s high accountability calls a lot of other media decisions into question. One other factor is the automation of the whole buying and selling process and that’s today’s topic. Continue reading
Tag Archives: media
Can We Talk?
There is a study out which tries to answer the questions about the value of social media for marketers. Honestly, I’m surprised that the conversation for marketers is “should we” rather than “how can we”. How can engaging with your customers be bad? Continue reading
Filed under Consulting, digital media
Unfeelings MOMS
I read with great interest this piece on a new media buying and planning system developed by Microsoft and Interpublic. The Media Operations Management System, or MOMS for short, is supposed to it would “re-invent” the way Interpublic agencies and clients plan and buy their media. As we all know, I’m all in favor of using technology to make our lives easier. However, I wonder if this is really an advance. Continue reading
Filed under digital media, Thinking Aloud
Consult Keith 