Tag Archives: media

Sauces

Short Pasta

Image via Wikipedia

This Foodie Friday the theme is sauces.  I was watching some golf highlights on TV and of course sauces came to mind immediately.  I know – my just having said the word makes you think that as well.  Or maybe not.  So let me explain and you might even see the business point that came to mind.

Let me say up front that what I’m about to say isn’t unique to golf highlights as you’ll see in a minute.  I’m watching the highlight and up from the lower portion of the screen comes a graphic describing what I’m seeing (no, the closed captioning wasn’t on..).  The graphic obscures a good 15% of the screen and all of the lower part.  The issue is that the hole was in the lower part and so the viewer never actually sees the highlight of the ball going in the hole (or maybe it nearly missed – who could tell).  What does this have to do with sauces? Continue reading

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Filed under food, Uncategorized

Heavy Research

Image representing Wired Magazine as depicted ...

Image via CrunchBase

I tried to catch up on a backlog of reading over the weekend since I was in no shape to do much of anything else. One of the piles contained this month’s Wired Magazine and I had to good sense in the midst of my delirium to tear out an item that caught my eye. For those of you playing along with our home game, it’s on page 18 of the April 2011 issue and is called “Heavy Research.” Besides reminding us of a fundamental part of real journalism it also makes an excellent business point as well. Continue reading

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Filed under Helpful Hints, Reality checks

The Food Court

La Feria del CCCT, Chuao, Caracas

Image via Wikipedia

For today’s Foodie Friday Fun post I want to talk about what the food court tells us about media.  I know – exactly what you were thinking about yourself.  But there really is an analogy in there.

I’m sure you’ve wandered around the mall and as you get to the food court you’ve had folks come up to you with samples of food.  Maybe you had the same experience at the supermarket or Costco.  Sampling isn’t exactly a new strategy, even in media.  Movies have been giving away samples – the “coming attractions” – for as long as I can remember.  So what’s different and why is it important? Continue reading

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Filed under digital media, food, Thinking Aloud