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A group of very smart web executives and I were talking about content and how to present it to increase engagement. The discussion centered around defining how we should be thinking about user engagement with content – is it just page views, is it time on a page, is greater time on fewer pages just as good as a lot of quick views, etc. I tried to simplify it down to the basic question I think is in the user’s mind: what is this and why should I care about it. Let me explain. Continue reading
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