One would think that as media gets more specific and measurable they’d get more efficient as well. One would think, but one might just be way off the mark. I say this after reading the results of the latest Harte-Hanks study on email. More details in a minute but while companies seem to be doing a better job of getting their messages delivered to their intended recipients, those recipients seem to read them far less often and aren’t reacting as conversions either. In my mind, this is just throwing it up against the wall to see what sticks, but let’s see what you think. Continue reading
Tag Archives: gmail
I use a number of services that live in the cloud – you probably do as well. Dropbox for file storage and sharing is one and it was down yesterday. Maybe you use Google’s suite of services – Gmail‘s outages have been well-documented and I know there have been issues with Google Docs as well. There are many others.
Beyond the cloud, many businesses have come to rely on Twitter, Facebook and Foursquare. Each has suffered a significant outage recently and in the process the businesses built around them have suffered as well. So? Continue reading
Yesterday, I had one of those nasty experiences that teach us a lot about good business practices. The story I’m about to tell you doesn’t contain much in the way of news but it does serve to remind us all about a few areas of best practices.
I use Spry to host my web site and my company mail. I access my mail via Thunderbird, Gmail, or my Blackberry depending on where I am and on what computer. When things became, as they say in the movies, “quiet…too quiet”, I dug a little deeper. Continue reading
Another tidbit from the Pew Internet and American Life Project. It’s not really that surprising but the biggest increase in internet use since 2005 is the 70-75 year-old age group. I love growth statistics. Start with a smallish base, increase the tiny base a small amount – voila! Big growth rate (growing something by half is way easier when it’s small than when it’s big, unless we’re talking about my waistline). Continue reading
You just made the list, buddy. Also, I don’t like no one touching my stuff. So just keep your meat-hooks off. If I catch any of you guys in my stuff, I’ll kill you
OK, so someone touched my stuff. Well, not my real stuff – my digital stuff. Specifically, somewhere between my web host, Spry, and the Gmail client I use to access the mail on the Spry server, something changed. Yes, I’m aware that there have been big problems with Gmail recently, although I must admit that I have not had any trouble with one account while another one is inaccessible.
Nope, all was working quite well until late last week. For months, Gmail would ping Spry every so often, emails sent to my business mail would pop up and I’d be…umm…in business! Then, nada. I became Mr. Unpopular. In fact, in looking at it, it was around 7:30 Thursday evening when the mail stopped flowing. When I had received nothing via Gmail on Friday, I used the Spry client (not as nice as Gmail) to check mail. Hey! Turned out I was the belle of the ball and now officially negligent in responding to the folks who had written.
So fess up. Someone changed something and now it’s broken. As businesspeople, it’s important to constantly improve the product, but when something goes wrong, we need to let the people who rely on us know that we screwed up. Did the folks at Spry do something to change how POP access happens? Don’t know. Twitter had way more to say about Google’s problem than did Google (such irony) and that’s wrong.
The problem happened late afternoon Eastern Time and so caused an explosion in the US blogosphere. Google said it didn’t usually respond publicly to such problems, but decided to because: “We heard loud and clear today how much people care about their Gmail accounts.”
Doesn’t respond publicly? The openness of the web should inspire the same open, candid atittude among those who derive their living from it.