One would think that as media gets more specific and measurable they’d get more efficient as well. One would think, but one might just be way off the mark. I say this after reading the results of the latest Harte-Hanks study on email. More details in a minute but while companies seem to be doing a better job of getting their messages delivered to their intended recipients, those recipients seem to read them far less often and aren’t reacting as conversions either. In my mind, this is just throwing it up against the wall to see what sticks, but let’s see what you think. Continue reading
Tag Archives: gmail
I use a number of services that live in the cloud – you probably do as well. Dropbox for file storage and sharing is one and it was down yesterday. Maybe you use Google’s suite of services – Gmail‘s outages have been well-documented and I know there have been issues with Google Docs as well. There are many others.
Beyond the cloud, many businesses have come to rely on Twitter, Facebook and Foursquare. Each has suffered a significant outage recently and in the process the businesses built around them have suffered as well. So? Continue reading