Satchel Paige is an often quoted baseball player. In fact, much of what he said dwarfs his sizable achievements on the diamond. One of my favorite quotes is his: “Don’t look back. Something might be gaining on you” and I thought of that this morning when I read a release on a new TvB study. Continue reading
Tag Archives: Mass media
Right Here, Right Now
How are you feeling today? Is it the same as you felt yesterday or a week ago? I don’t just mean physically but also mentally. Did you have a good night’s sleep? Are you more awake as you read this than you were a couple of hours ago?
I’m asking because how we feel – our mental acuity, our mood, our aches and pains – effects how we interact with marketing. And that’s part of the problem. Continue reading
Filed under Uncategorized
Tic Tac Toe
The media business is, in part, founded on the medium’s ability to deliver eyeballs to advertisers. Obviously the ability of any one medium (and I mean, for example, a TV channel, not all of TV) to do that on a large-scale has been diminished over the years. However, there is an expectation, in my opinion, on the part of advertisers that somewhere at the end of the media equation is a sale.
Part of what we used to sell in TV was the fact that there is only one ad on the screen at a time and your product is front and center. And while that’s still true, a few other things have changed which show how dumb we TV folks have become in many ways. Continue reading
Filed under Reality checks, Thinking Aloud
Consult Keith 