Have you ever been out someplace and seen an older woman dressed up in tweeds, long gloves, and a hat? You probably didn’t give her much thought but she is a perfect example of what’s happened to a lot of media and marketers. At one point in time, she was fashionably outfitted and may even have stood out for her good taste. Today, she’s an anachronism. You see, the world changed and she didn’t. Continue reading
Filed under digital media, Helpful Hints, Thinking Aloud
Times are tough. I know – huge news. But one would think that because of that marketers would be exceptionally careful with every penny. One would think…and one would be wrong! Need proof? How about this: Continue reading
Filed under Consulting, digital media, Helpful Hints, Reality checks
Another tidbit from the Pew Internet and American Life Project. It’s not really that surprising but the biggest increase in internet use since 2005 is the 70-75 year-old age group. I love growth statistics. Start with a smallish base, increase the tiny base a small amount – voila! Big growth rate (growing something by half is way easier when it’s small than when it’s big, unless we’re talking about my waistline). Continue reading
Filed under digital media, Thinking Aloud
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