Tag Archives: marketing

Puffs!

Æbleskiver, Danish pancakes.
Image via Wikipedia

Breakfast is a big meal here at Rancho Deluxe.  Sometimes we have it more than once a day.  So imagine our delight when we received a Magic Pancake Puff pan as a gift! No more plain old pancakes for us, no sir.   We’ve got PUFFS!   Well, actually, what we’ve got is smart marketing. Continue reading

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Filed under food, Uncategorized

What’s Your Name?

It’s important what we call stuff.   Anyone who has tried to name a product or a company knows how critical that decision can be.  What if “New Coke” had been called something else and had become a brand extension rather than a point of comparison?  Political groups get this too.  “Right To Life” sounds more positive than does “anti-abortion”. Continue reading

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Filed under Helpful Hints, Reality checks

The Real Deal

I was watching Anthony Bourdain the other night on the Travel Channel.  For you foodies out there, his No Reservations is consistently one of the best of the “foodologues” out there.  This week, his program was about disappearing NYC restaurants.  If you haven’t seen the show, I’d urge you to find it and not just for the food.  You see, for those of us who grew up in and around NYC, the real food served in these places is going the way that the real Times Square did.  Continue reading

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Filed under food, Uncategorized