Tag Archives: Target audience

Long Gloves and Tweed

Long white vintage gloves
Image by Swing Candy via Flickr

Have you ever been out someplace and seen an older woman dressed up in tweeds, long gloves, and a hat? You probably didn’t give her much thought but she is a perfect example of what’s happened to a lot of media and marketers. At one point in time, she was fashionably outfitted and may even have stood out for her good taste. Today, she’s an anachronism. You see, the world changed and she didn’t. Continue reading


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Filed under digital media, Helpful Hints, Thinking Aloud