Tag Archives: marketing

Not So Spry

Yesterday, I had one of those nasty experiences that teach us a lot about good business practices. The story I’m about to tell you doesn’t contain much in the way of news but it does serve to remind us all about a few areas of best practices.

I use Spry to host my web site and my company mail. I access my mail via Thunderbird, Gmail, or my Blackberry depending on where I am and on what computer.  When things became, as they say in the movies, “quiet…too quiet”, I dug a little deeper. Continue reading

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Filed under Helpful Hints, Huh?, Reality checks

Demos

Old at being young
Young at being old
Everything’s on hold within our evolution

Barenaked Ladies

When I first started selling TV in 1978, there was a big push to get agencies to buy on demo ratings instead of just household impressions.  Over time, the notion of buying on audience segments became more accepted and today it seems as if I hear more about the 18-49 numbers than I do about households.  Except that there’s one problem. Continue reading

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Filed under Uncategorized

The Kid on the Bike

Image representing Apple as depicted in CrunchBase
Image via CrunchBase

I know I usually write about food on Fridays, but I think I”ll wait on my food post until next week. Instead, I want to give you a couple of things that this press statement brought to mind: Continue reading

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Filed under Consulting, digital media, Reality checks