I read two things this morning while, while superficially unrelated, raised the same issue in my warped mind. I’ll share them with you and would love to hear what you think.
The first piece comes courtesy of the 2010 Omniture Online Analytics Benchmark Survey and the second via comScore figures released by the Newspaper National Network and reported by Media Post. Continue reading
Tag Archives: marketing
Guessing = Messing
Filed under Consulting, digital media
Optical Illusions
I’ve always thought optical illusions were fun. There’s a great piece in the current Scientific American that gets into the neuroscience of illusion and while it may be kind of heavy reading, the examples are worth looking at. Some of them will blow your mind, others are just funny. But you can’t believe that you can’t make your mind resolve what you know is there vs. what you think you’re seeing. Continue reading
Filed under Reality checks, Thinking Aloud
Today’s Intelligence Test
I was watching CNN this morning and on came a local cable break. It’s generally easy to tell which are the local breaks, either because the sponsors are clearly in-market or because the volume cranks itself up about 3x.
In any event, this was an ad for a seminar by the crooks fine folks that bring you the Rich Dad, Poor Dad books. As I understand it, this brief seminar is basically a sales pitch to get you sign up for their 3-day seminar for several hundred dollars which is, in turn, a sales pitch for their 3 week training for several thousands of dollars. And yet, this isn’t the intelligence test. Continue reading
Filed under Reality checks
Consult Keith 