Tag Archives: Marketing and Advertising

Backwards

The Nielsen Company

The latest Nielsen Three Screen Report is out this morning. In a nutshell:

During 2nd Quarter 2009, the number of people watching mobile video increased 70% from last year and people who watch video on line increased their viewing by 46% compared to a year ago. In addition, the average American TV consumption remains at an all-time high (141 hours per month) compared to the same time frame last year.

Great, except they’ve got it backwards. Continue reading

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Filed under digital media, Helpful Hints

MIA

Image representing Gmail as depicted in CrunchBase

If you use Gmail as your primary email provider, you had a problem yesterday. Gmail went down for a lot of the day.  From the thunder reverberating around the web, Twitter, and elsewhere, one would have thought the digital world had ended. Strangely, I use a Gmail account for my personal mail and never noticed a thing since I was accessing that mail via Blackberry yesterday. Aside from yet another example of how these machines are evil, sentient beings, the outage raises a bigger point in my mind. Continue reading

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Filed under digital media, Reality checks

Swings And Misses

Crocodile skin handbags in a conservation exhi...

Obviously, I write a blog.  When asked, I usually say it’s a blog about business, media and sometimes food.  Now, those are fairly broad categories and I appreciate the fact that there is a lot of room under those categories to fit everything from content monetization (a favorite topic) to the 10 ways you can add twitter followers (oh, please). However, I’m not sure that handbags fit. Continue reading

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