If you spend any time reading about what’s going on in digital media, you’re probably aware of Rupert Murdoch‘s war on free content. His beef is that many companies spend lots of resources to produce original content and then others such as Google, Drudge, and HuffPo aggregate it and make money off of it with minimal investment. He wants to place a lot of content behind pay walls which, in my opinion, will be an interesting experiment but one which is doomed to failure unless there is a systematic change in the nature of the web. But that’s not the subject of today’s piece. Instead, Rupert’s now gone one step beyond. Continue reading
Tag Archives: Marketing and Advertising
Get Real
Friday! Food! What could be better? You know, that all seems very over-caffeinated, doesn’t it? Or maybe over-sugared. Of course, based on what’s on the front of the cereal box, at least I’m protected from a ton of illnesses since cereal boosts my im
mune system. I mean, I see a government approved label right here that says this is a Smart Choice – I see it on all kind of good stuff like Froot Loops and Cocoa Puffs. Right? Continue reading
Filed under food, Helpful Hints, Reality checks, Thinking Aloud
Mad As Hell
I watch TV news a bit. Local stuff, national stuff, the left, the right, and the ones that try to play it dead center. You know what comes across louder than almost anything else? People are angry. Fed up. Ready to bring down their righteous wrath on just about anyone and anything these days. I get it. Been there, did that, got the shirt, amigos. And I think that while it’s profoundly unsettling in many ways, I think it can also work to everyone’s benefit. Continue reading
Filed under Uncategorized
Consult Keith 