April 1, 2011 · 12:47 pm
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This Foodie Friday the theme is sauces. I was watching some golf highlights on TV and of course sauces came to mind immediately. I know – my just having said the word makes you think that as well. Or maybe not. So let me explain and you might even see the business point that came to mind.
Let me say up front that what I’m about to say isn’t unique to golf highlights as you’ll see in a minute. I’m watching the highlight and up from the lower portion of the screen comes a graphic describing what I’m seeing (no, the closed captioning wasn’t on..). The graphic obscures a good 15% of the screen and all of the lower part. The issue is that the hole was in the lower part and so the viewer never actually sees the highlight of the ball going in the hole (or maybe it nearly missed – who could tell). What does this have to do with sauces? Continue reading →
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Filed under food, Uncategorized
Tagged as business, business thinking, Condiment, Food and Related Products, Italian cuisine, management, managing, media, Pasta, Sauce, Shopping
March 30, 2011 · 11:13 am
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I’m sure you’ve bought a car at some point or known someone who has (that ought to cover all the bases!). The last time I did so, I had a discussion with the salesperson about what value was assigned to the advertising for the dealership they were asking me to do. She was kind of taken aback and didn’t quite know what I was getting at. I asked her if the dealership routinely placed license plate frames with the dealer name and other information on every new car. She said “of course – it’s standard practice”. I told her my standard practice is to remove them in the parking lot before I drive off with the car unless I’m being paid to serve as media for her business. I know – selling me a car might not be worth it!
I raise the point because you might be thinking – oh, it’s just car dealers and no one likes them anyway. But it’s not. Continue reading →
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Filed under Huh?
Tagged as advertising, Android, App Store, AT&T, blackberry, business thinking, GSM, iphone, iPod Touch, management, Marketing and Advertising, T-Mobile, technology, verizon, Verizon Communications
March 29, 2011 · 1:30 pm
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I tried to catch up on a backlog of reading over the weekend since I was in no shape to do much of anything else. One of the piles contained this month’s Wired Magazine and I had to good sense in the midst of my delirium to tear out an item that caught my eye. For those of you playing along with our home game, it’s on page 18 of the April 2011 issue and is called “Heavy Research.” Besides reminding us of a fundamental part of real journalism it also makes an excellent business point as well. Continue reading →
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Filed under Helpful Hints, Reality checks
Tagged as advice, business thinking, Fact checker, life, life lessons, management, media, PolitiFact, Reality checks, Wired, wired magazine
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