When you go to a restaurant, they don’t charge you only for the cost of the ingredients used in preparing whatever it is you’re eating. In addition, you’re paying for the preparation of those ingredients, the people who serve you and see that you’re comfortable, the building itself, and a profit margin. What you’re really paying for is the value added by the kitchen staff to those ingredients and the rest of the staff in serving them. Continue reading
Filed under digital media, Thinking Aloud, What's Going On
Times are tough. I know – huge news. But one would think that because of that marketers would be exceptionally careful with every penny. One would think…and one would be wrong! Need proof? How about this: Continue reading
Filed under Consulting, digital media, Helpful Hints, Reality checks
One of the hottest topics I find myself discussing with clients these days is Search Engine Optimization. the reason for this is that the biggest challenge today, unless your name is Google, Yahoo, or MSN, is for people to be able to FIND your content. Most trips to the web begin with a search of some sort so how your content bubbles up in natural search results (as opposed to paid ones) is important. But I’m left with a weird feeling about it. Continue reading
Filed under Consulting, digital media, Helpful Hints, Reality checks
 | Arnold McLean on They Don’t Make It Like… |
 | Bobbi M on Most Read Of 2017 –… |
 | Jenny Jenkins on Forced Endorsements |
 | Esther (Murray) Kauf… on Lessons From Mom And Dad |
 | Colorful Sisters on Critiquing The Critic |
Consult Keith 