Don’t you get angry when you buy a product and find that it’s not at all what you were expecting? Sometimes I’ll see new products in the supermarket and look at the package and try it. Of course, the beautiful dish on the box looks nothing like the soggy mess on my plate. I never know at whom to get mad – the marketer for doing their job or myself for being such a dope.
The same thing happens in catalogs or on-line. Lovely product descriptions that are only marginally like the thing that arrives in the box a few days later. The funny thing is that people do this every day and they often do it with the single most important thing they have to sell: themselves. Continue reading
Tag Archives: Employment
False Advertising
Filed under Growing up, Helpful Hints, Reality checks
Being Up Front
Does anyone you know enjoy being lied to? I suppose there are the harmless lies you hear such as “you look great today” when you really don’t or the benign praise heaped on a host’s tasteless food. But I’m not thinking about those. Instead, I’m thinking about the destructive lies told in business, particularly the ones that involve managing people. Let me tell you what I mean. Continue reading
Filed under Uncategorized
Do Yourself A Favor
It was yet another innocuous piece of LinkedIn group spam – you probably get them in your in-box all the time as well. Unlike most of the others I get on a regular basis, this one really caught my eye and I read it over a few times to make sure I hadn’t misread it. Unfortunately for the author , I hadn’t. But I did get a good laugh out of it and maybe you will too. Maybe you’ll also do yourself a favor and learn from it. Continue reading
Filed under Consulting, Helpful Hints
Consult Keith 