Have you ever been out someplace and seen an older woman dressed up in tweeds, long gloves, and a hat? You probably didn’t give her much thought but she is a perfect example of what’s happened to a lot of media and marketers. At one point in time, she was fashionably outfitted and may even have stood out for her good taste. Today, she’s an anachronism. You see, the world changed and she didn’t. Continue reading
Filed under digital media, Helpful Hints, Thinking Aloud
Times are tough. I know – huge news. But one would think that because of that marketers would be exceptionally careful with every penny. One would think…and one would be wrong! Need proof? How about this: Continue reading
Filed under Consulting, digital media, Helpful Hints, Reality checks
This post isn’t going to make a few of you out there very happy. But if it doesn’t, hopefully it’s because you have a guilty conscience and are going to do better in the future. You see, today’s topic is making stuff up and while I’m a big fan of fiction, I don’t think it has a place when it’s labeled as fact. Continue reading
Filed under digital media, Helpful Hints, Reality checks
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