Image via Wikipedia
The Columbia Journalism Review published a report yesterday which was summarized in the NY Times. It caught my eye for some reasons I’ll explain and I think if you have any interest in digital media you’ll find it a good read. You can download the entire report (all 146 pages!) at this link but the story in the Times is far briefer and gives you the gist of the findings. In a few words, newspapers need to embrace digital media and that journalists “gain a fuller appreciation for how advertisers now reach their customers via social media, new-media ads and search engine optimization,” and that larger news organizations should consider creating or re-creating separate digital staffs, “particularly on the business side.” Right on! Continue reading
Consult Keith 