I know it’s Friday and we usually do something food-related, but since we covered a food topic earlier this week, today it’s media. There was an interesting piece earlier this week about the changing viewing habits of younger folks. Not surprisingly, at least to me, is what the Nielsen study found and I want to share it with you today in case you missed it. I suppose that the main point is that there are only 24 hours in a day, and even if you DVR or otherwise capture 96 hours worth of content in those 24 hours, you still have to find the time to watch it. But here are the facts and you tell me what you think. Continue reading
Tag Archives: digital media
Collaborations
Image by AWKWORDrap via Flickr
Sad news this morning about The Big Man, Clarence Clemons. Reports are that he had a stroke over the weekend and isn’t doing well. This got me thinking about The Boss, of course, and another article from Rolling Stone (thanks Phil) that a friend posted in their Facebook stream about some great musical collaborations Bruce has had. In my mind, none is better than that with Clarence (OK, maybe with Steven too) and I’m hoping this illness is just a bump in the road.
Of course, the collaboration article got me thinking about business and let’s see if you agree. Continue reading
Filed under Thinking Aloud
Yes, But Why?
Image via Wikipedia
There’s a study out from Mojiva, a mobile ad network which says, unsurprisingly, that consumers click on mobile ads. I know – shocking coming from a company that has a vested interest in having marketers use the mobile ad environment. However, I can tell you from first hand experience with my clients that the click-through rates on mobile are pretty high. I’m not sure if it’s a function of presentation or exploration, but it’s less important than what happens (or doesn’t) next and that’s what I’d like to chat about. Continue reading
Filed under digital media
Consult Keith 