Tag Archives: Audience measurement

Something Had To Give

I know it’s Friday and we usually do something food-related, but since we covered a food topic earlier this week, today it’s media.  There was an interesting piece earlier this week about the changing viewing habits of younger folks.  Not surprisingly, at least to me, is what the Nielsen study found and I want to share it with you today in case you missed it.  I suppose that the main point is that there are only 24 hours in a day, and even if you DVR or otherwise capture 96 hours worth of content in those 24 hours, you still have to find the time to watch it.  But here are the facts and you tell me what you think. Continue reading

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Filed under digital media