August 24, 2011 · 10:07 am
Image by Gino Carteciano via Flickr
I have seen the future and it’s disconnected! From what? From the wall, from the wire, and maybe from you if you’re a content creator who’s not thinking ahead. I used to write this on my desktop PC; today I’m writing it on my laptop; tomorrow, I could be writing it on a tablet or my phone (which I do sometimes now in a pinch). Fortunately for me, the CMS I use (WordPress) has versions optimized for each device. It’s not quite so easy, however, if you’re producing content rather than software, especially video content, and that’s going to be a critical fix on your “to do” list if it’s not already. Continue reading →
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Filed under digital media
Tagged as business, Business operations, content, Content (media), Content Management, Desktop computer, Digital marketing, digital media, IPad, Netflix, Personal computer, Smartphone, Tablet, Wordpress, Xbox
August 9, 2011 · 9:14 am
Image via Wikipedia
A group of very smart web executives and I were talking about content and how to present it to increase engagement. The discussion centered around defining how we should be thinking about user engagement with content – is it just page views, is it time on a page, is greater time on fewer pages just as good as a lot of quick views, etc. I tried to simplify it down to the basic question I think is in the user’s mind: what is this and why should I care about it. Let me explain. Continue reading →
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Filed under digital media
Tagged as content, Content (media), Content Management, engagement, facebook, google, media, Page view, Publishing, Site Management, Web content, YouTube
August 5, 2011 · 8:30 am
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We do food here on Friday and I was kind of struggling to come up with a good food-related topic as I reflected on my week. One of the things on which I spent some time was helping a client with some strategic thinking on content and how best to distribute it across multiple channels, both digital and linear. At one point we even had a long discussion about the difference between content and channels which of course leads me to tomatoes and today’s business point. Continue reading →
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Filed under Consulting
Tagged as advice, business thinking, content, Content Management, Cook, cooking, Fruit and Vegetable, Home, media, Tomato, Tomato sauce, Tomatoes
Consult Keith 