Tag Archives: business thinking

February 4, 2010 · 12:38 pm

Raising Pulses

LAS VEGAS - JUNE 27: Music artists Steve Winw...

When I use my treadmill, I’m a responsible guy and use a cardiac monitor at the same time. Can’t have the old guys over-doing it!  I also have a theory about not doing anything sans appropriate music.  With that in mind, I put on the CD from two other old guys – Steve Winwood and Eric Clapton. The toured together a while ago and have a live CD from the Madison Square Garden show – it’s really good.

So there I am cruising along at my usual pace and listening to the music.  All of a sudden, the treadmill starts slowing down and telling me “reducing speed to lower heart rate.”  I was doing my usual workout at a speed I hit all the time and yet for some reason, my heartbeat had elevated itself out of the acceptable range.  Not by much, but it was higher.  The culprit? Continue reading →

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February 2, 2010 · 5:19 pm

The Timer

I probably ought to be saving this post for Friday since what triggered it is a food thought. Then again, most of my thinking seems to be triggered by food thoughts as my waistline demonstrates.
One thing you must have in a kitchen is a timer. I have several, including one which can time 4 things at once (it’s very cool until you forget which time applies to what dish). You set a timer so that you know when things are done. That’s the big difference in digital – nothing’s ever done. Continue reading →

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February 1, 2010 · 5:38 pm

Set It Free!

Another late post, I know. It’s this pesky business of trying to do some work. I particularly like it when the work is the stuff I do for free. Yep. I think everyone should have at least one pro-bono account in their roster and I’m drinking my own Kool-Aid on that.

My client is in the process of building and launching a new website. This has been fun – a white sheet of paper, SEO built in from the ground up, lots of open minds (OK, maybe that’s not your idea of fun but I’m digging it). But the real fun is yet to begin since we’re just starting to populate the site with information.

“Where is this all going to come from?”, she wondered on our call. That’s when we talked about a pretty significant paradigm shift she, like most people in digital, was going to have to make.

I told her she had to stop thinking of the site as hers or her organization’s. Instead, realize that it belongs to your community – your users, your members, and those who you want to become part of either of those two groups.  We went on to talk about link-building, guest-blogging, and how “viral” doesn’t mean vaccinations.

The important thing here is all businesses have to embrace the Chinese proverb on setting things we love free to see if they return.  By opening up your site to the conversations, you don’t lose control – you gain engagement.

Thoughts?

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