One of the big discussions in which I find myself engaged with clients and others concerns monetization. More specifically, how the heck can any of us pay for all the cool content and technology we offer to our consumers. If you’re web-savvy enough to be reading this blog you’ve probably encountered this argument in one form or another even if indirectly. You know what I mean: free, ad-supported content vs. subscription content vs. “free-mium”, which seems more to be about services than content but is still a valid model for that space too. So where do you stand? Continue reading
Tag Archives: business thinking
How To Write The Cinderella Story
If you’ve ever held a golf club, you’ve watched the movie Caddyshack. More than once. In fact, if you play golf you probably have had something from the movie quoted to you at least once during every round. I know a lot of you who don’t play the game know the movie as well. Hopefully all of you were watching yesterday as Carl Spackler Bill Murray won the Pro-Am part of the PGA Tour event at Pebble Beach. This is not the typical one-day thing – it’s four rounds at three of the toughest (and most beautiful) golf courses in the country. Strangely, there was a business lesson involved. Did you catch it? Continue reading
Filed under Helpful Hints
Training Wheels
Let’s end the week on a food note, shall we? I know – just like every other Friday. The sort of big news around my town this week is that Mario Batali is opening a place here. Due to some funky zoning regulations, our town’s culinary scene hasn’t really kept up with towns around us so this is terrific news. I’m sure you’ve all seen Mario on TV even if you haven’t eaten at one of his many excellent restaurants. What you might not know is that his route to that success was kind of different and that’s today’s business thought. Continue reading
Filed under Helpful Hints

