Today’s screed is about dumbing it down and how it can improve your business thinking as you grow dumb. I’m pretty sure you’re aware that I’m not an advocate for the willfully stupid among us. They might be spending too much time behind the wheel of the car in front of you to be reading this anyway. However, I do find myself trying to reduce things to their most basic elements a great deal of the time. It’s not that I don’t care about detail – sometimes there’s a lot of important stuff in there. But I find that the details tend to clutter up one’s mind when you’re trying to have a basic understanding of something – it’s like worrying about what color the room will be before you’ve figured out the square footage and the amount of paint needed so you can budget properly. Continue reading
Tag Archives: Arts
Free Samples
I used to work for a couple of broadcasters when the Internet became a big thing (you’ve heard of it, right?) When we used to talk about putting content on the web we’d always say video would not be among it. At first it was because the quality would be so terrible that no one would watch it. Then the pipes got fatter, processors got faster, and the discussion changed to shredding the ratings. The fear was that if we gave users control over what they watched and when they watched it we’d destroy our audiences and revenue. Turns out not so much. Continue reading
Filed under digital media, Reality checks
Same Old Same Old?
I don’t get what all the fuss is about. Or maybe I do. See, lots of folks seem very disturbed by the fact that they’re doing the same old thing in new and different ways. Sort of like when you get a new TV and the remote is different. You’re doing the same old thing but in a different way.
“Get to the point, bozo.” Right. Radio’s the point today, the oldest of our broadcast media. It’s changing more than the others. But it’s still the same. Continue reading
Filed under Consulting, digital media
Consult Keith 