This will be a brief post because I’m going to let the subject speak for itself. I write a lot about the changing nature of marketing, how smart marketers have realized a few important things have changed, and are acting accordingly. This is a great example of what I mean. Continue reading
Tag Archives: advertising
Doom and Gloom
You can sort-of fake remember the headline – “Sales of Slide Rules Forecast to Drop Dramatically.” (I think I just made up that “fake remember” notion, by the way). A gloomy forecast that hides good news – “Sales of Calculators Skyrocket” because they’re a better solution (and I’m old enough to have used a slide rule in school – not fun). I bring this up because there’s another instance of this today. Continue reading
Filed under digital media, Reality checks
Just The Facts, Ma’am
If you’ve spent any time around ad agencies and/or media sales people, inevitably the subject of process automation comes up. Many agencies are living in fear of Google on a lot of levels, in part because the big guys don’t do search and search’s high accountability calls a lot of other media decisions into question. One other factor is the automation of the whole buying and selling process and that’s today’s topic. Continue reading
Filed under Consulting, Helpful Hints, Reality checks
Consult Keith 