Todays Foodie Fun Friday post is about Michael Pollan or, more specifically, his terrific book “In Defense of Food.” While I recommend you read that as well as his earlier “The Omnivore’s Dilemma“, what intrigues me beyond the important eating advice the book provides is Pollan’s ability to whittle the book down. We talk a lot about the elevator pitch in digital and this book has the best one I’ve ever seen. What is it? Continue reading
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The Times They Are…
I read a couple of things with interest this morning. One confused me, one made absolute sense. I thought I’d let you come to your own conclusions. The first has to do with fighting city hall (OK, actually fighting some big changes) and the second shows what a business can do when it changes the paradigm a bit and gets with the program. Everyone ready? Continue reading
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Other Plans
Every once in a while, a song reminds you of something so basic that you’re embarrassed to have forgotten it.
I had an incident like that recently and I thought I’d help you guys to remember the principle as well. It’s from John Lennon‘s last album and it’s from Beautiful Boy, a song written to his son. But it might as well be etched in the cornerstone of every business in which I’ve ever worked. Continue reading
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Consult Keith 