June 13, 2011 · 11:00 am

Collaborations

Clarence Clemons

Image by AWKWORDrap via Flickr

Sad news this morning about The Big Man, Clarence Clemons. Reports are that he had a stroke over the weekend and isn’t doing well. This got me thinking about The Boss, of course, and another article from Rolling Stone (thanks Phil) that a friend posted in their Facebook stream about some great musical collaborations Bruce has had. In my mind, none is better than that with Clarence (OK, maybe with Steven too) and I’m hoping this illness is just a bump in the road.

Of course, the collaboration article got me thinking about business and let’s see if you agree. Continue reading →

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June 10, 2011 · 10:26 am

What Looks Good

Produce Stand

Image by vgm8383 via Flickr

For today’s Foodie Friday Fun, I want to talk a bit about shopping. I don’t know how you shop for food but I generally don’t go with a list. Oh sure, at my age I write a bunch of stuff down so I don’t forget things that I need to buy but they tend to be the non-food items or staples for the pantry.  The menu is generally dependent on what looks good.  Of course I have a vague idea of what I want but I’m rarely married to a menu.  This drives the other shopper in the house (to whom I really am married) crazy, especially when she’s the one going to the store and the meal instructions are “buy what looks good.”

 

Of course, you just know that there’s a business point lurking in here… Continue reading →

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June 9, 2011 · 7:59 am

We’re All Yentas

This post has nothing to do with Barbra Streisand movies or characters in musicals. It has to do with us, or at least most of us. We’re yentas. In fact, we’re in the golden age of yentas and that can be a very good thing if you’re a marketer who embraces it.
My grandmother used the term in the sense I mean it: a gossip. Oh sure, she had old women in mind when she’d proclaim someone to be one but today age has nothing to do with it. The more common marketing term might be brand advocate or influencer but to me it’s all the same thing and if you’ll stay with me a minute, I can explain. Continue reading →

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