Answer Me!

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Image via CrunchBase

We’ve talked a lot over the last couple of years in this space about companies and social media.  We’ve talked about how it’s not like printing a magazine ad or a TV commercial, meaning that those media are shot, edited, distributed and done.  Social media is a commitment; it requires support and maintenance.  You’ve been with me on that, right?

Apparently, we’re kind of alone out here kids, or at least I’m led to believe that based on some research I read the other day.  But maybe I’m overreacting – let’s see what you think. Continue reading →

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Filed under digital media

Don’t Know Much About History

The NBC Nightly News had a report last night about kids and their knowledge of American history.  Anyone who cares about either education or history would find the report disturbing and this AP article reported on the same facts:

Just 13 percent of high school seniors who took the 2010 National Assessment of Educational Progress — called the Nation’s Report Card — showed solid academic performance in American history. The two other grade levels tested didn’t perform much better, with just 22 percent of fourth-grade students and 18 percent of eighth-graders scoring proficient or better.

Beleive it or not, there are some implications to business too. Continue reading →

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Filed under Huh?, Reality checks

Invisible Customers

Whole Foods | Austin, TX

Image-That Other Paper/Flickr

The Mrs. had an interesting experience this morning. A new Whole Foods opened up nearby and after running some other errands she went in to shop on the early side. In fact, she was just about the only customer in the place.
As she walked in she sensed a different kind of energy and asked a staff member if something was going on. It turned out that something was indeed going on: a visit to the new store by the corporate CEO and other higher-ups. And that’s when the interesting experience began. Continue reading →

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Filed under food, Helpful Hints, Reality checks