Faulty Assumptions

Birthday cake

Image via Wikipedia

I was wandering the Hallmark aisle this morning in search of an appropriate canned sentiment to give to the Mrs. in honor of her birthday. Unlike many holidays which seem to have been created specifically for Hallmark and various retail segments, I celebrate birthdays, especially those other than my own.
As I was sorting out the card options, I heard a phone ring. Actually, it didn’t “ring” in the traditional sense; it played. MC Hammer, to be specific. His 1990 hit “Can’t Touch This.”  And that’s when the business point hit me. Continue reading →

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Filed under Helpful Hints, Thinking Aloud

Better Late Than Never

Isn’t it nice when the lights go on in a CEO’s brain? It’s even better when what those lights illuminate is a point so simple that even dimwits like me got it quite a while ago. That happened the other day and I almost drove off the road when I heard the report on the radio (yep, I still listen to good old news radio even if it’s side by side with the newer satellite flavor).
But let’s slow down and explain and see what you think. Maybe it’s even instructive! Continue reading →

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Filed under Huh?

Yes, But Why?

Mobile phone evolution

Image via Wikipedia

There’s a study out from Mojiva, a mobile ad network which says, unsurprisingly, that consumers click on mobile ads. I know – shocking coming from a company that has a vested interest in having marketers use the mobile ad environment. However, I can tell you from first hand experience with my clients that the click-through rates on mobile are pretty high. I’m not sure if it’s a function of presentation or exploration, but it’s less important than what happens (or doesn’t) next and that’s what I’d like to chat about. Continue reading →

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Filed under digital media