Category Archives: Uncategorized

May 18, 2009 · 10:51 am

Demos

Old at being young
Young at being old
Everything’s on hold within our evolution

Barenaked Ladies

When I first started selling TV in 1978, there was a big push to get agencies to buy on demo ratings instead of just household impressions.  Over time, the notion of buying on audience segments became more accepted and today it seems as if I hear more about the 18-49 numbers than I do about households.  Except that there’s one problem. Continue reading →

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May 14, 2009 · 1:12 pm

Bandwidth Caps

A DSL Modem
Image via Wikipedia

I received a call the other day from AT&T.  They want me to drop my cable Internet service and switch to their DSL service.  “Twice the speed,” they say, “and bundled with your existing phone service it’s almost free.”  Naturally, I had a few questions, one of which was about bandwidth caps. Continue reading →

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May 11, 2009 · 12:06 pm

Holding Steady

TPC Players Championship #17
Image by minds-eye via Flickr

One of my sporting addictions is golf, as those of you who’ve visited here before well know. This past weekend, I was watching The Players Championship.  Tiger was having a not very good round on Saturday and yet moved from the top 20 into the top 5 and wound up playing in the last group on Sunday (for you non-golfers, the leaders go out last).  He was holding steady while all the golfers around him crumbled and, by doing so, advanced his cause. This, of course, got me thinking. Continue reading →

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