Category Archives: Thinking Aloud

The Art Of Weaving

As I was on the treadmill this morning I listened to a great live show from the Rolling Stones. It was recorded in October of 1994 on their Voodoo Lounge tour and it reminded me about why The Stones are one of the greatest bands ever. It also reminded me of a few business points.

A big part of the band’s signature sound is the interplay between the two main guitar players.

The Rolling Stones live at BC Place in Vancouv...

Photo: Ryan W. Woodland. (Photo credit: Wikipedia)

Most bands have one player who is designated as the rhythm guitarist; the other one plays lead.  When you listen to The Dead or other bands with multiple guitar players you can usually name the lead guitarist.  While Bob Weir played the occasional solo, it’s pretty clear that Garcia was the lead.

Think about the Stones – who is the lead?  I don’t think there is one, because of what Keith Richards called “the fine art of weaving.”  That’s what he calls the blending of the two guitar parts into a seamless sound.  It’s hard to tell which is playing the lead part and which is carrying the rhythm, and the correct answer to that will often change throughout the song.  Which of course leads to the business points.

First, anyone who has ever heard the Stones’ sound can identify it immediately.  Isn’t that sort of solid identification something all brands seek?

Second – while each of the guitar players in the band – Ron Wood and Keith Richards – can handle lead guitar well enough to front a band (which each has done – Wood with The Faces, Richards with numerous other projects), they sublimate their skill into “lesser” roles to create something bigger.  How many co-workers, peers, and managers are willing to do be that selfless when the need is here?

Finally,  they’re LIVE!  No overdubs, no pre-recorded tracks.  The band plays every note we hear and they deliver.  This was 37 shows into a tour that would go on for almost another year yet they personified the old Joe DiMaggio quote.  When asked why he played so hard, he replied: “Because there is always some kid who may be seeing me for the first time. I owe him my best.”    How many of us can say the same each day?

The fine art of weaving and the work around it is becoming more rare these days.  What are you doing to preserve it?

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The Old Perfessor

I’ve been going through a bunch of old baseball cards, trying to figure out their values.  The exercise is generating a wave of nostalgia as old names, faces, and statistics surface.  There are an awful lot of cards here from the N.Y. Mets in particular, and of course no discussion of the Mutts (as I lovingly call them) would be complete without mentioning one Charles Dillon Stengel, their first manager.

English: New York Yankees manager Casey Stenge...

(Photo credit: Wikipedia)

Casey Stengel was a decent ballplayer himself (batting .284 over 14 major league seasons) but he was a Hall of Fame manager. We can argue about whether any idiot could have made it to Cooperstown managing the Yankees during the 1949-1960 dynasty era but one can’t deny the achievement of winning the World Series five times in a row.  After managing the best team in baseball, Casey did a 180 and went to manage the worst.  The 1962 Mets were just as world-class as the Yankees except they were a world-class comedy act.

It’s 50 years later and Casey probably isn’t the most-quoted Mets manager.  That would probably Yogi Berra, although most of his famous quotes come from his days as a player, not a manager.  Casey was renowned for his monologues on baseball history and tactics which became known as “Stengelese” to sportswriters. This was also why he was called  “The Old Professor”.

I think we in business can learn a lot from a few of Casey’s key quotes.  The first one is one of my favorites:

Finding good players is easy. Getting them to play as a team is another story.

This is probably the biggest challenges managers – baseball and otherwise – face.  In fact, I think this is the entire nature of the managerial job in a single phrase.  Next, a lesson on social media and customer service:

The key to being a good manager is keeping the people who hate me away from those who are still undecided.

In other words, reputation management is something we can’t ignore.  Today it’s almost impossible to keep those two segments apart so controlling the message and minimizing the first segment is critical.

You gotta lose ’em some of the time. When you do, lose ’em right.

The Yankees were always spoken of as a “classy”organization.  I’ve always felt that a big measure in business is your reputation among people who choose not to buy from you at a particular point but who come back and do business with you later.  If you “lose ’em right” there will be quite a few of those, probably more than you’re doing business with at any particular time.  It also speaks to group morale and how we as managers keep our team focused.

Finally, a reminder to any of us who have ever taken a paycheck for managing:

Managing is getting paid for home runs that someone else hits.

A big determinant of our success as managers is our ability to keep those home-run hitters happy and productive.  We need to appreciate that the folks who are actually doing the grunt work are the ones who make the organization hum, not the folks in the big offices.  I’ve never seen an owner win a pennant without players and I never saw a CEO make a dime without people to support him in some way.

The Old Perfessor’s lessons aren’t so old, are they?

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Social and Shopping

How do you think social media influences what people buy?  If you believe a recent report on the influence of social media on shopping this past holiday season, the answer is not much.  As the article said:

online shoppers mostly ignored social channels as purchase influencers,according to survey results from Baynote. Pinterest and Twitter influenced online and in-store purchases for just 1 in 10 shoppers surveyed, with Facebook garnering only slightly more interest. Instead, online ratings and reviews were most likely to influence both online and in-store purchases (33% and 24%, respectively), with Google search results including a pictured product available by the retailer coming in next for online purchases (26%) and paper catalogs (21%) second for in-store purchases. Not surprisingly, social channels were most influential among younger consumers (aged 25-34), while paper catalogs got the attention of the 45+ crowd.

This was accompanied by another piece which announced that “only 2% of traffic to retailers during the holiday season came from social networks, per figures released by Adobe Systems.”   The article then goes on to say “Adobe isn’t the first to detail social media’s rather small influence over the holiday season.”

I could be wrong about this but given that Adobe is the parent company of one of the large analytics firms, I’m assuming they looked for traffic into shopping carts from social media.  Their question – is social media converting into sales – isn’t the right one.  How about “does social media influence sales?”  I’m willing to bet that a large percentage of what’s on Pinterest is aspirational – something the user wants or acknowledges as desirable.  Maybe it’s a place people use to research gifts for friends?   You will have a hard time convincing me, just based on what crosses my Twitter stream and Facebook news feeds, that people aren’t researching purchases via social media.

The Baynote data is a survey – let’s always remember that what people say and what they do sometimes don’t align.  That said, I think taking “catalogs” as a whole while segmenting digital into pieces (search vs. social vs online stores) is a bit misleading.  It also doesn’t reflect how users may begin with a search, move over to social to check out their connections’ thinking on what they’ve found, and then their use of the online store to buy, perhaps several days (and sessions) later.

Given the continuing and impressive growth of online shopping during the last holiday season I’m a believer in social as a influence.  People spend more of their lives online and that includes shopping.  Maybe these folks are asking the wrong questions.  I’m sure they’d have just as hard  time proving that TV or print resulted in the conversions they’re discussing yet very few people deny those media have an impact.  What do you think?

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