Category Archives: Reality checks

Don’t you get angry when you buy a product and find that it’s not at all what you were expecting? Sometimes I’ll see new products in the supermarket and look at the package and try it. Of course, the beautiful dish on the box looks nothing like the soggy mess on my plate. I never know at whom to get mad – the marketer for doing their job or myself for being such a dope.
The same thing happens in catalogs or on-line.  Lovely product descriptions that are only marginally like the thing that arrives in the box a few days later.  The funny thing is that people do this every day and they often do it with the single most important thing they have to sell: themselves. Continue reading →