Category Archives: Helpful Hints

Art vs. Science

One of the hottest topics I find myself discussing with clients these days is Search Engine Optimization.  the reason for this is that the biggest challenge today, unless your name is Google, Yahoo, or MSN, is for people to be able to FIND your content.  Most trips to the web begin with a search of some sort so how your content bubbles up in natural search results (as opposed to paid ones) is important.  But I’m left with a weird feeling about it. Continue reading

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Filed under Consulting, digital media, Helpful Hints, Reality checks

Business Should Be Cooking Italian

cooking it down

Brief post to end the week, kids.  I was cooking dinner last evening- turkey meatballs in a spicy tomato sauce, thanks for asking.  But as I was stirring the pot, it dawned on me that many of the same principles of Italian cuisine correspond to smart behavior in business.  Continue reading

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Filed under Consulting, food, Helpful Hints

Myopia

The rear-view mirror of a Mazda 626. It shows ...
Image via Wikipedia

Imagine yourself driving down the highway at 65 miles per hour.  Now imagine doing so while looking only straight ahead through the windshield.  No rear-view mirror, no use of your side mirrors, your side windows blacked out.  Kind of scary and very dangerous, with a high likelihood that you won’t see something that could fatally disrupt your little drive.  “But I wouldn’t do that,” you say.  I know.  So why do people do it every day? Continue reading

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Filed under Consulting, Helpful Hints