Here is an interesting post from Mitch Joel of Twist Image to start the new year. It’s all about separating the wheat from the chaff in the new media strategist space. After all, what does one need to be an expert here in our digital playground? A Twitter account? A nice Facebook page? Mitch’s point is that almost anyone can set up shop and call themselves an expert but that not everyone who does so is even remotely qualified. Continue reading
Category Archives: Helpful Hints
Happy New Year!
- Image via Wikipedia
I’m a big fan of New Year’s Day. Not only is there a lot of high-quality football (OK, and hockey) to watch but there are generally great leftovers and no rules on eating all kinds of bad snack food while you do your best speed-bump imitation on the couch. Of course, I like it for other reasons as well. Continue reading
Filed under Helpful Hints, Thinking Aloud
Pay Attention!
The title of this post is about the simplest advice I can give my clients. It’s SOOO easy to listen if that’s what you choose to do. Fabulous tools like Tweetdeck, the amalgamation of Google Reader and Alerts, and dozens of others are available to help you monitor your brand (and personal) reputation. I’m always amazed at how many negative articles, blog posts, tweets, etc. aren’t accompanied by a subsequent comment from someone who is being criticized. It may not change anyone’s opinion but at least your side of the story is out and you’ve turned a rant into a conversation. Bravo for you!
There is no excuse to let other people dictate how you’re perceived. You and your company should be actively managing your reputations. The first step is to listen. The second is to act on what your hear.
That said, it’s time for me and you to listen to our families. Have a great holiday!
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Filed under Consulting, digital media, Helpful Hints
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