One of the more esoteric things I work on with clients is Search Engine Optimization or SEO. I’ll tell you upfront, as I do my clients, that I’m not an SEO specialist but the reality is that many of these folks are at 0 on a scale of 1 to 10 and I can get them to 6 or 7. If they want more help from there, we’ll bring in a specialist.
SEO for you non-search types is a variety of tasks that improve a site’s ranking in search engines. Since a huge percentage of web usage involves search, where you rank in the search results can have a big effect on your web success. Sounds technical and complex, right? Well, sorry to burst everyone’s balloon, but like many things in business, it’s actually fairly simple if you focus on one thing. Continue reading
Category Archives: Helpful Hints
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Filed under Consulting, digital media, Helpful Hints
Opting Out
It’s nice of folks to follow me on Twitter and in general I follow them right back. What happens next has become interesting. Quite often, I get a direct message (which in my case leads to a text message on my phone) thanking me for the follow and urging me to do something (click here, read this, etc.). That’s when I opt out – I either unfollow them or report them for spam if most of their tweets seem to be spammy – and I gather I’m not alone. Continue reading
Filed under digital media, Helpful Hints
The Three F’s
I started to write a Thanksgiving post and for inspiration I went back and looked at what I wrote last year. You know what? Like the holiday we celebrate here in the USA today, what’s going on around here hasn’t changed much so I’m reposting the tome below.
To those of you who had a great 2009, give thanks. To those of you who didn’t, give thanks it’s almost over and 2010 looks better. Let’s all of us give thanks that we’re here to enjoy the holiday and the three F’s it represents.
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Filed under food, Helpful Hints, Reality checks, What's Going On
Consult Keith 