October 12, 2011 · 9:57 am
Let’s play a little marketing game this morning. I’ll throw out a series of facts and you put on your marketing hat and decide if the facts make you want to target this group. The point I’m going to make is that the answers may surprise you, not because you will find them unbelievable but because I’m betting that you have some preconceptions which will skew your thinking. As we’ve discussed before, I think that is a huge problem in business (and in life and political thought as well!).
Ready? Let’s play! Continue reading →
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Filed under Helpful Hints, Reality checks
Tagged as advertising, Advertising and Marketing, Consumer, facts, Market research, marketing, Marketing and Advertising, Population, Research, Retail, Strategic management, strategy
October 11, 2011 · 8:52 am
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I was watching the Chicago Bears play the Detroit Lions last night. I’m not sure if you watched, but the first quarter of the game was a mess – lots of penalties and a couple of challenges to rulings on the field using instant replay. I flashed back to when the NFL put in the current replay system. Some of us at the networks were a little concerned that suddenly what we were doing could become part of the game instead of us just covering what was happening since they use TV coverage to look at the calls. The concern was about a missed camera angle or a technical problem changing the outcome.
That hasn’t been an issue for the most part, and the replay system has been a good thing in my mind. After all, events move very fast on the field and it’s not always easy to get it right all the time. Sound like your work day? It does to me, and it raises a thought. Continue reading →
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Filed under Helpful Hints, Thinking Aloud
Tagged as business, Business and Economy, Business operations, Business process, Chicago Bears, Detroit Lions, football, Instant replay, management, managing, National Football League, NFL, Sport, sports, Strategic management, Television, Videotape
October 7, 2011 · 8:50 am
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The end of a long week so a business thought related to food. Actually, it’s related to the food business, and it comes from Jacques Pepin. Chef Pepin is one of my culinary heroes, and his TV work, both solo and the series he did with Julia Child, ranks in my mind as some of the best cooking programming ever done. He was one of the first “celebrity chefs” – after he had put in 30 years in the kitchen. He kind of built the mold – successful restaurant career, TV, books – that many of the folks you see on The Food Network are trying to follow but he actually paid his dues.
Jacques Pepin is very different from many of them and not just because he was a pioneer. Want to know why? It’s a great business point for us all. Continue reading →
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Filed under food, Helpful Hints
Tagged as business, business thinking, Chef, cooking, Customer service, Food industry, Food Network, Jacques Pépin, Julia Child, Mario Batali, Michael Symon, Television, Thomas Keller, Wylie Dufresne
Consult Keith 