Let’s play a little marketing game this morning. I’ll throw out a series of facts and you put on your marketing hat and decide if the facts make you want to target this group. The point I’m going to make is that the answers may surprise you, not because you will find them unbelievable but because I’m betting that you have some preconceptions which will skew your thinking. As we’ve discussed before, I think that is a huge problem in business (and in life and political thought as well!).
Ready? Let’s play! Continue reading