December 16, 2008 · 12:09 pm
One of the hottest topics I find myself discussing with clients these days is Search Engine Optimization. the reason for this is that the biggest challenge today, unless your name is Google, Yahoo, or MSN, is for people to be able to FIND your content. Most trips to the web begin with a search of some sort so how your content bubbles up in natural search results (as opposed to paid ones) is important. But I’m left with a weird feeling about it. Continue reading →
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Filed under Consulting, digital media, Helpful Hints, Reality checks
Tagged as google, marketing, MSN, Organic search, Search, search engine optimization, Search Engines, SEO, Web Design and Development, Web search engine, yahoo
December 15, 2008 · 2:03 pm
I read something today that reminded me of learning to play a musical instrument. For those of you that have never had the pleasure, it’s an interesting process. I play several instruments (not as well as I used to) and the thing that always stuck me was how hard it was to make something that you KNEW could produce beautiful music actually to do so. Continue reading →
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Filed under Consulting, digital media
Tagged as advertising, business, Business model, facebook, John Bell, Marketing and Advertising, Music, Musical instrument, Randall Stross, Social network
December 10, 2008 · 8:52 am
I read something this morning which I find to be disturbing. It’s a quote from Michael Roth, the Chairman of Interpublic. I’ll get to the quote in a second but the reason why I find it disturbing is that it reveals a fundamental flaw in the media world. It’s not something that’s new but it has had a negative impact for many years and that impact is only increasing. Continue reading →
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Filed under Consulting, digital media, Reality checks
Tagged as advertising, business, Interpublic, Interpublic Group of Companies, management, marketing, Marketing and Advertising, media, Media Buying and Planning, Michael Roth
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