I don’t know whether to laugh or cry this morning about a situation one of my clients is having. They, like many other sites, get a fair amount of traffic from Google. In their case, because they’re a news site, Google News is a key traffic driver as well. A week ago, with no notice or changes to the site, their articles disappeared from Google News and their traffic dropped precipitously. What’s really weird is that the site is still fully indexed in regular Google – only News is affected.
Why am I telling you this? Because while the cause is still unknown we have an idea of what’s doing it and there are larger thoughts beyond our specific case that I want to share. Continue reading
Category Archives: digital media
The Shotgun Approach
Filed under digital media
What Boxing Tells Us About Broadband
Growing up, I used to follow boxing. It was pretty easy to be a fan – there weren’t a lot of weight classes, there was a single sanctioning body that mattered so there was only one champion in each weight class, and it was on free TV (although pay TV didn’t exist yet) every week. In short, it was simple and fan friendly. A high-quality product was made available each week and promoters and TV networks did everything they could to get me to watch.
What does this have to do with the broadband (and wireless for that matter) business? Continue reading
Filed under digital media, sports business
Investing The Time
Yet another study on marketers‘ use of social media came out last week and I saw something in it I wanted to share. It’s encouraging in some ways that marketers seem to recognize that social media isn’t something that just their kids are using and that it has value as a channel. However one point made by the study shows that while the spirit may be willing, the actual flesh thrown against the social media effort is still pretty weak. Let’s get your take. Continue reading
Filed under digital media


