A little research to start the week. A new study came out from Burst Media last week. It was about how people view and interact with online video. Not very much surprising in it – 71.6% of web users overall watch online content in a typical week—and 39.0% of all viewers spend between one and five hours per week with online video. Men aged 18-34 are the heaviest consumers of online video content, with 19.7% saying they consume 10 or more hours of video on the web per week. Not much of a shock – almost every content company with which I work has a focus on video and I suppose it’s sort of chicken and egg – there’s more content offered in the form of video so the usages rises and because the demand goes up, content providers produce more.
There was also a nugget that made me pause. Continue reading
Consult Keith 