On today’s list of not-so-surprising findings:
Sporting events continue to dominate in terms of social TV: ABC was given a boost by the NBA Finals, which accounted for more than 13.5 million social interactions. This made ABC the “most engaging” broadcast network in June.
Well, YEAH! Sports is, and has always been, an extremely social activity. In fact, when you think about the various ways in which people consume sports, it’s pretty obvious that without social something fairly big is missing. The best sports viewing experience is in your living room. Big screen TV, comfy chair, hundreds of people working very hard to make sure you see every detail of the game, supplemented with statistical insights and brilliant analysis. Except if you’ve ever watched a game alone you realize it’s not as much fun as watching with a group. Social is missing.
The other extreme is at the game itself. It’s the best social sports experience. You’re surrounded by thousands of other people who are doing almost nothing but socializing about the game, even before it begins (even before you get into the stadium in many cases). It’s great, except you don’t have a lot of replays, you don’t get the insightful analysis, you can’t see the perfect angle. Social is there but obviously something is still missing.
To me, the ultimate sports experience is a sports bar. Perfect game presentation, great social experience. Social apps that we can use even when we’re alone help to bridge that gap and put us closer to that sports bar experience. What Trendrr has reminded us is that the technology by itself is only part of the story – it facilitates something that has always been a major part of the sports experience. It’s a good point to remember about your business: you can’t confuse the business with the technology. I think activity around sports in these social areas is huge only because social has been a natural part of sports for a long time. It doesn’t need to be manufactured. Think about that as you contemplate using some new piece of tech.