There are dozens of media trade publications and hundreds (thousands?) of blogs writing about the media business. For the past six months, nearly all of them have adopted this “world is coming to an end” mentality that seems to leave little choice for anyone selling online media but to drink heavily and abandon all hope of making your numbers. Continue reading
Filed under Consulting, digital media, Helpful Hints, What's Going On
I’m one of those people who is on the “we have to bail out the auto guys – they’ve screwed the pooch badly but are too big to fail” bandwagon. I’ll save the histrionics about the hundreds of times over the last 30 years, when last you and I bailed out one of the Big 3, these guys made bad decisions for another post. For now I want to focus on a plan these guys have to use the web and social media to plead their case. Continue reading
Filed under Consulting, digital media, Reality checks
There is a study out this morning from the Newspaper Association of America that speaks to the growth of newspaper web sites. The study, conducted by Nielsen, shows that just over 40% of Internet users (based on the numbers I’d say they mean US only) visited a newspaper web site in the third quarter, up almost 16% from the prior year. To which I say – well DUH! Continue reading
Filed under Consulting
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