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I saw this morning that McDonald’s is changing the packaging of their products. They’re using the outside of their “clamshells” in a different way – placing photographs and graphics of their food and ingredients, as well as playful stories and information about the products on the boxes of burgers, fish sandwiches, etc. Hungry for more?
Filed under Consulting, Helpful Hints, Huh?
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“What’s that for? I didn’t do nuthin’!” “That’s in case ya do and I’m not around!”
– Larry and Moe (HOI POLLOI, 1935)
One of the things I do as a consultant is to provide experience to inexperienced professionals. Generally, these are people who don’t have a lot of years in business or a lot of years in the particular business in which they now find themselves. In a few words, I’m the grown-up. Continue reading
Filed under Consulting, Helpful Hints, Reality checks
Once again we find great business lessons in the world of politics. It’s not really that far-fetched, by the way, that I keep making these comparisons. How often do you hear about politicians as products? Anyway – today’s lesson has to do with sending out messages by your actions that are different from the actions your words suggest would be in tune with your brand identity. Continue reading
Filed under Consulting, Helpful Hints, Reality checks, What's Going On
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