Tag Archives: Ford Motor Company

Careful What You Wish For

I’m one of those people who is on the “we have to bail out the auto guys – they’ve screwed the pooch badly but are too big to fail” bandwagon.  I’ll save the histrionics about the hundreds of times over the last 30 years, when last you and I bailed out one of the Big 3, these guys made bad decisions for another post.  For now I want to focus on a plan these guys have to use the web and social media to plead their case. Continue reading

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Filed under Consulting, digital media, Reality checks