Monthly Archives: January 2012

Skin In The Game

As part of the mix of services I provide to clients, sometimes I write RFPs and evaluate the responses in order to select the top couple of potential vendors.  It’s not all that different from what I used to do in a previous life.  Hardly a day went by that some new company asked for a meeting in order to pitch the latest and greatest piece of technology or a service that was going to increase my group’s revenues dramatically.  Then and now, the conversation turns to the business model:  how are the two organizations to work together, where does money change hands, and what accountability do we have to one another?

It was usually during that part of the discussion that there was a “tell”, as poker players call it – the thing that gives away how good a hand you’re playing.  For me, this tell was always about how much skin the company had in the game, and to this day I think it’s an important factor in evaluating partnerships. Continue reading

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Filed under Consulting, Thinking Aloud

The Tools

I got into one of those conversations a couple of weeks ago.  You know the ones:  something is so obvious to you and yet you don’t seem to make your point clearly.  No, the conversation wasn’t about politics although it does seem as if most political conversations would fit my description.  This one was about buying search ads but it just as easily could have been about Facebook, Twitter, or any number of other easily accessible digital tools.

At one point, the other party mentioned that they could do what I and a couple of others who are assisting them are doing on their behalf far less expensively either by doing it themselves or by hiring a “kid” part-time.  Putting aide that in essence a consultant is part-time help, I remembered the old joke about Henry Ford and Tesla identifying a problem area in 5 seconds – it’s $1 for making the mark and $9,999 for knowing where to make it.  A good thing to keep in mind and let me explain. Continue reading

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Filed under Consulting, digital media

Getting Out In Front Of A Problem

Over the weekend, you might have read about Zappos getting hacked. Specifically, some of their account information was illegally accessed. I read about it but didn’t think too much about it until this morning I got an email from them and it turns out that my account may have been one of the 24 million that was grabbed.

What I want to write about is how Zappos handled it and how it can be a great example for any business that has to deal with a problem not of its own making. As an aside, I think Zappos is a model for many things in business – customer service being quite high on the list. But let’s stick to the issue at hand. Continue reading

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Filed under Helpful Hints