We hear an awful lot about privacy these days, mostly about how there isn’t any. When it comes to us as individuals, that’s not a particularly good thing but today’s rant isn’t about you and me. It’s about corporations and how they don’t enjoy quite as much privacy either, which in many consumers‘ minds is a very good – and actionable – thing. You see, if a business is misbehaving, it’s hard to keep a secret and people are demanding higher levels of responsibility from those firms with which they choose to do business. This isn’t me speculating: I have proof! Continue reading
Monthly Archives: October 2011
What’s A Friend Worth?
Ask yourself this about your best friend: what is he or she worth to you? I know – silly question. After all, our friends don’t really have monetary value. What they provide is measured in emotional support, perhaps a more varied perspective on the world around you, and maybe a great system of checks and balances with your own perception of you and the worlds around you.
I got to thinking about the fallacy of measuring a friend’s worth as I read an article last week on a marketing study. In my mind, social media in many forms isn’t about the traditional measures of ROI. After all, if the point is to engage people in conversations, much as with one’s own friends, the ROI isn’t really quantifiable in traditional terms. But let’s see what you think. Continue reading
Filed under digital media
Nanny’s Matzoh Balls
This Foodie Friday, I want to share something I discovered from my grandmother, who knew very little about cooking and even less about business. Nevertheless, I came upon something the other day which is instructive in both areas. We bought a GroupOn to have some videotapes transferred to DVD and are in the process of going through the old stuff to make sure that what we’re sending isn’t just hours of babies laying about (which a lot of it is, not surprisingly). At one point during some family gathering, my grandmother is asked about making matzoh balls and how she did it. The answer? Continue reading
Filed under food, Growing up, Thinking Aloud
Consult Keith 